To celebrate the their 50th anniversary, the Napa Ag Preserve commissioned BackBeat to forge a website which captures the expansiveness of the valley along with the symbiosis of nature to agriculture. Not just visually, but with presentation of content. The homepage draws viewers into the site interior effectively with various call-to-action cues, while the interior pages themselves often behave similarly to museum exhibits with a structure that engages viewers and holds their attentions.