DIGITAL DESIGN

Ed’s Red Website

The bold and irreverent design we debuted for Ed's Red started with a rebranding that examined the finer aspets of their logo: defining just what makes a pachyderm look like a mammoth and not just any ol' elephant, using economy of line to communicate concept. Logotype explorations followed: developing a custom typeface which aptly conveys prehistory in a style that's fun without being over-the-top corny. We then infused the design of their brand-new website with the very same style cues. It's as easy to navigate as it is fun to explore, with elegant responsive design that rocks on any screen or device.

Client Details

Client: Adastra Wines
Work Scope: Website
Date: 2017

DIGITAL DESIGN

Ed’s Red Website

Client Details

Client: Adastra Wines
Work Scope: Website
Date: 2017

The bold and irreverent design we debuted for Ed's Red started with a rebranding that examined the finer aspets of their logo: defining just what makes a pachyderm look like a mammoth and not just any ol' elephant, using economy of line to communicate concept. Logotype explorations followed: developing a custom typeface which aptly conveys prehistory in a style that's fun without being over-the-top corny. We then infused the design of their brand-new website with the very same style cues. It's as easy to navigate as it is fun to explore, with elegant responsive design that rocks on any screen or device.