The bold and irreverent design we debuted for Ed's Red started with a rebranding that examined the finer aspets of their logo: defining just what makes a pachyderm look like a mammoth and not just any ol' elephant, using economy of line to communicate concept. Logotype explorations followed: developing a custom typeface which aptly conveys prehistory in a style that's fun without being over-the-top corny. We then infused the design of their brand-new website with the very same style cues. It's as easy to navigate as it is fun to explore, with elegant responsive design that rocks on any screen or device.