As a kid, Adam aspired to be one thing – a garbage man-astronaut. While this dream never materialized, he understood from a young age that he would never just be ONE thing. Today, as the founder and owner of Backbeat Creative, he wears many hats as a designer, storyteller, coder, and creator. Through the last 25 years, Adam Sullivan has dedicated his professional life to the power of visual storytelling. As the former creative director for Napa’s leading wine marketing agency, Balzac Communications, Adam helped wineries and regional associations better connect with consumers through visual design. Running the gamut from website construction and logo and label design to creating content for social media channels, Adam takes abstract concepts and aesthetics and brings them to life through creative design, arming brands with the tools they need to tell their stories.